DIRS.INFO The most relevant business & tech news

☆ Barbie is the blueprint as Mattel seeks to revitalize American Girl, Fisher-Price
▼ + stars: | 2024-03-07 | by ( Sarah Whitten | ) www.cnbc.com time to read: +6 min

This is especially important for the company's Fisher-Price and American Girl brands, which have been in the midst of their own transformations for several years. In just the last year, net global sales for American Girl were down 9%. When it comes to to the American Girl brand, Kreiz admits that the challenges "were not product driven," but rather an issue with its commercial strategy. American Girl doll by Mattel Source: Mattel"We think there's some real opportunities to continue to grow the brand and extend the story that exists within American Girl thoughtfully, and we want to do it authentically," said Silverman. Mattel executives remained tightlipped about what to expect from an upcoming American Girl movie, which currently does not have a release date.

Persons: Barbie, Ynon Kreiz, Fisher, Price, Kreiz, He's, Greta Gerwig, Josh Silverman, Margot Robbie, It's, company's Fisher, Capital, Mattel, Silverman, Lisa McKnight Organizations: Warner Bros, Mattel, Barington Capital, American Girl, CNBC, Sinfonietta, Sunday's, American, Fisher, Disney, Paramount Locations: American

☆ With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
▼ + stars: | 2024-03-06 | by ( Elizabeth Wagmeister | ) edition.cnn.com time to read: +9 min

Driven largely by benefits associated with the “Barbie” movie, Mattel finished last year strong with 24% fourth-quarter growth. Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. What’s next for Mattel Films? Mattel Films, which is headed by Oscar-nominated producer Robbie Brenner, faces a lot of pressure to live up to “Barbie” with its second go-around. When asked about the possibility of an R-rated film at Mattel, Kreiz says, “I wouldn’t rule out different scenarios.

Persons: CNN — Barbie, “ Barbie ”, Fisher Price, Barbie, J.J . Abrams, Vin Diesel, ”, Lena Dunham, Lily Collins, “ Barney, Daniel Kaluuya, Bob, Jennifer Lopez, Anthony Ramos, “, Matt Mason, Tom Hanks, KELLY CLARKSON, Jennifer Lopez Weiss Eubanks, Mattel, Ynon Kreiz, Kreiz, ” Kreiz, Greta Gerwig, Margot Robbie’s “ Barbie ”, Chris Pizzello, Lisa McKnight, ” Barbie, “ Barbie, Robbie, Amy Schumer, Anne Hathaway, ” McKnight, Barney ’, Oscar, Robbie Brenner, Gerwig, Mark Ronson, Barney, BARNEY, “ It’s, ‘ Barbie, ’ ” Organizations: CNN, Academy, Hollywood, American, Warner Bros . Pictures, Marvel, Mattel, UNO, KELLY CLARKSON SHOW, Fox Kids Europe, Endemol, Hasbro, Universal, Sony, Mattel Films, Entertainment, Everett, haven’t Locations: Hollywood, J.J, ”, Arizona, Los Angeles, Cold

☆ Mattel 'Weird Barbie' doll for sale for limited time
▼ + stars: | 2023-08-07 | by ( Eva Rothenberg | ) edition.cnn.com time to read: +1 min

CNN —Some might say Weird Barbies are made, not sold. Mattel, however, begs to differ. The toy company behind the iconic Barbie brand has announced a signature doll modeled after Kate McKinnon’s character from Greta Gerwig’s blockbuster “Barbie.” In the movie, McKinnon’s character helps send Margot Robbie’s Barbie on her journey. “Barbie” is produced by Warner Bros. Pictures, which is owned by CNN’s parent company Warner Bros. The doll is one of seven products in an expanded collection stemming from the billion-dollar hit movie, including various Barbie and Ken dolls modeling outfits they wore on-screen and a Hot Wheels corvette set.

Persons: Barbie, Kate McKinnon’s, Greta Gerwig’s, ”, Margot Robbie’s Barbie, “ Barbie ”, McKinnon, ” Mattel, Ken, ” Lisa McKnight, “ Barbie Organizations: CNN, Mattel, Warner Bros . Pictures, Warner Bros .

☆ Barbie, Her House and the American Dream
▼ + stars: | 2023-06-23 | by ( Anna Kodé | ) www.nytimes.com time to read: +17 min

Barbie, Her House and the American Dream Take a stop-motion journey with the young, single homeowner of the Dreamhouse. Today according to Mattel, the toymaker behind the iconic doll, a new Barbie Dreamhouse is sold every two minutes. A vintage Barbie doll puts a record on, dances and sits down. He came to Barbie’s house.”Now, Ms. Dalsing lives in Saint Joseph, Mo., in what she called her own dream house. “In the early 2000s, single women were the fastest growing group of home buyers in the United States,” she said.

Persons: Ken isn’t, Barbara Millicent Roberts, Roberts —, Barbie, ” Ruth Handler, Ken, Handler’s, —, Barbie’s Dreamhouse, ”, Deborah Dinner, wasn’t, weren’t, Barbie’s, Felix Burrichter, “ Barbie Dreamhouse, ” Barbie’s, Sue Dalsing, Dalsing, “ Ken didn’t, “, ” It’s, Elliot Handler, Handler, Lisa McKnight, Mattel’s Barbie, Hugh Hefner’s, Helen Gurley Brown’s, ’, Brown’s, Brown, Young, Tiffany, Barbie —, Houseplants, Burrichter, might’ve, Maddie Bone, Bone, Homer, …, Ms, Amy Castro, ” Ms, Castro, Isabelle Roy, ‘, Roy, He’s, Barbie couldn’t, Christie, Kim Culmone, Catherine E, McKinley, Sarah Greenwood, Katie Spencer, Greenwood, Spencer, It’s Organizations: Mattel, New York Times, “, Cornell University, Survey, Wisconsin ., Furniture, The Times, Spice, University of Pennsylvania’s School of Social Locations: crave, Britain, Saint Joseph, Mo, Barbie’s, Wisconsin, Levittown, Waldoboro, United States, Canadian, Alberta, Palm Springs

☆ Mattel introduces Barbie doll with Down's syndrome
▼ + stars: | 2023-04-25 | by ( ) www.reuters.com time to read: +1 min

LONDON, April 25 (Reuters) - Toy maker Mattel (MAT.O) has introduced its first Barbie with Down's syndrome in a bid to make its famous doll range more inclusive. [1/3] French City Counsellor & Author Eleonore Laloux holds the new Barbie doll with Down's syndrome, in Paris, France April 19, 2023. Mattel/Matthieu Suprin/Handout via REUTERS 1 2 3"The doll’s palms even include a single line, a characteristic often associated with those with Down’s syndrome," Mattel said. The doll is dressed is a puff sleeved frock adorned with butterflies and flowers in yellow and blue - colours associated with Down’s syndrome awareness. “Our goal is to enable all children to see themselves in Barbie, while also encouraging children to play with dolls who do not look like themselves," Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel, said in the statement.

☆ Mattel introduces first Barbie doll representing a person with Down syndrome
▼ + stars: | 2023-04-25 | by ( Parija Kavilanz | ) edition.cnn.com time to read: +4 min

New York CNN —Mattel on Tuesday introduced its first-ever version of the Barbie doll representing a person with Down syndrome. The new doll is part of Mattel Barbie Fashionistas line, which aims to offer kids more diverse representations of beauty and fight the stigma around physical disabilities. Mattel introduced its first Barbie doll representing a person with Down syndrome. The new Barbie is part of Mattel's Barbie Fashionista line of dolls which champions diverse representations of beauty and appearance. We are proud to introduce a Barbie doll with Down syndrome to better reflect the world around us and further our commitment to celebrating inclusion through play,” she said.

☆ Mattel launches taller Barbie aimed at children as young as 3
▼ + stars: | 2023-01-12 | by ( Associated Press | ) www.nbcnews.com time to read: +4 min

Love her or loathe her, Barbie has been transformed again, this time into a version for children as young as 3. I think doll play allows children to really practice storytelling skills, perspective taking and social interactions,” LeVos said. McKnight made it clear that My First Barbie will not be a separate, parallel Barbie universe. Andrea Werner, a pediatric occupational therapist in West Hartford, Connecticut, and mother of a preschooler and an infant, supports doll play as developmentally valuable. “Companies will always be trying to sell consumers the next best thing.”Kohchi isn’t entirely sold on My First Barbie as appropriate.

☆ Mattel is giving preschoolers an age-appropriate Barbie
▼ + stars: | 2023-01-12 | by ( Parija Kavilanz | ) edition.cnn.com time to read: +3 min

New York CNN —Mattel is giving preschoolers a new age-appropriate Barbie doll that it says is better suited for their needs. Mattel launched a new Barbie doll, called My First Barbie, specifcially designed for preschoolers. My First Barbie is larger, 13.5 inches tall versus 11.5 inches for the standard Barbie fashion doll. My First Barbie is bigger than the originally Barbie fashion doll and features a softer body. First introduced as Barbie Millicent Roberts in 1959, Mattel sold 300,000 Barbie dolls in the first year of her launch.

Search resuls for: "Lisa McKnight"

8 mentions found